Reputation, a global leader in customer marketing, partnered with Priority Experiences and Sendoso to enhance their customer engagement strategy. By leveraging curated virtual events, Reputation successfully connected with their customers and prospects, driving significant results and fostering strong relationships.
Challenge
Reputation needed to find innovative ways to connect with their customers and prospects during a time when in-person gatherings were not feasible. The goal was to maintain a high level of customer experience and engagement through virtual events that could be enjoyed from the comfort of their customers' homes.
Results
Over the course of 2023, Reputation hosted nine different virtual events, combining both new customer acquisition and upsell opportunities with existing customer engagements. These events included popular themes such as seasonal celebrations, Oktoberfest, and unique pairings like wine and potato chips.
The strategy yielded impressive results, with accelerated opportunities and increased renewal rates. One standout event was the "Bring Your Own Boss" initiative, which helped develop stronger relationships at higher organizational levels. The average event attracted about 60 RSVPs, with a two-thirds attendance rate, thanks to effective reminder communications.
Reputation's events varied in popularity across different industry verticals, with automotive clients favoring bourbon tastings and other verticals enjoying diverse experiences like cheese pairings and barbecue sauce making.