OneStream Software partnered with Priority Experiences to enhance their virtual event strategy. This collaboration enabled them to drive significant marketing pipeline growth and engage customers effectively through curated virtual events.
Challenge
OneStream Software needed to find innovative ways to support their local areas and engage prospects and customers virtually. They aimed to deliver high-quality virtual events, such as wine tastings, while managing the logistics of collecting and distributing shipping information without collecting personally identifiable information (PII).
Results
By leveraging Priority Experiences' event curation and fulfillment services, OneStream Software successfully drove over $4.5 million in marketing pipeline within six months. These virtual events, initially focused on wine tastings, expanded to include chef webinars, beer experiences, and brunch kits, catering to various customer preferences.
The virtual events, including a tequila tasting with over 100 registrants, generated high engagement and participation. The collaboration resulted in close to $20 million in revenue across all regions. OneStream Software's success with these events also led to widespread adoption across their teams, enhancing their overall marketing and sales efforts.