Onestream's success with Priority Experiences


Onestream's success with Priority Experiences

$4.5M

Marketing Pipeline Growth

OneStream Software generated over $4.5 million in marketing pipeline within six months through virtual events.

35+

Event Volume

Over 35 virtual events were hosted across North America, including wine tastings, chef webinars, and beer experiences.

100+

High Engagement

A tequila tasting event attracted over 100 registrants, showcasing high engagement and participation.

$20M

Total Revenue

The overall collaboration resulted in close to $20 million in revenue across all regions.

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OneStream Software partnered with Priority Experiences to enhance their virtual event strategy. This collaboration enabled them to drive significant marketing pipeline growth and engage customers effectively through curated virtual events.

Challenge

OneStream Software needed to find innovative ways to support their local areas and engage prospects and customers virtually. They aimed to deliver high-quality virtual events, such as wine tastings, while managing the logistics of collecting and distributing shipping information without collecting personally identifiable information (PII).

Results

By leveraging Priority Experiences' event curation and fulfillment services, OneStream Software successfully drove over $4.5 million in marketing pipeline within six months. These virtual events, initially focused on wine tastings, expanded to include chef webinars, beer experiences, and brunch kits, catering to various customer preferences.

The virtual events, including a tequila tasting with over 100 registrants, generated high engagement and participation. The collaboration resulted in close to $20 million in revenue across all regions. OneStream Software's success with these events also led to widespread adoption across their teams, enhancing their overall marketing and sales efforts.

"I was able to drive in marketing pipeline last year just in six months over $4.5 million, and I did almost all of that exclusively with Jamie. While we started with wine tastings, we've branched out into other virtual events since. Any idea we really have, Jamie brings to life. It is pretty amazing."

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