In today's digital age, sales teams across a wide range of industries are finding new and innovative ways to reach potential customers. One strategy that has proven particularly effective for sales teams looking to improve their prospecting and lead generation is the use of virtual tasting experiences.
While virtual tastings are often associated with the food, wine, and spirits industries, they can be adapted to work for sales teams in almost any industry, especially when it comes to getting better registration for virtual events like webinars and product demos.
Why Should Sales Teams Incorporate Virtual Tastings into Their Sales Outreach?
Sales teams in many different industries can benefit from incorporating virtual tastings into their outreach strategy in a couple of different ways.
For starters, incorporating virtual tastings at the beginning of a webinar or product demo is a great way to break the ice and help make audience members feel more comfortable asking questions or engaging in discussions throughout the presentation.
Alternatively, sales teams can incorporate virtual tastings at the end of an event in order to keep audiences engaged until the conclusion of the presentation and create a fun, open space where people are interacting and engaged in discussions or asking questions after a demo or webinar.
By providing an interactive and engaging virtual experience, virtual tastings help create a memorable and enjoyable experience for attendees, while also reinforcing key messages and takeaways from webinars, demos, and other presentations.
This can ultimately help generate more interest and excitement for products and services and drive more sales, including by helping you generate more leads and get more meetings with prospects.
Tips for How To Effectively Incorporate Virtual Tastings into Webinars and Demos
The key to incorporating virtual tastings into other types of outreach is to focus on creating an engaging, interactive experience for attendees, both in terms of the virtual tasting experience and the main virtual event.
Know your audience
Before incorporating virtual tastings into your events, it's important to know your audience and understand what types of virtual experiences they might be interested in.
This might include conducting market research or gathering feedback from existing customers to gauge their interest in different types of virtual tastings.
Priority Experiences pro tip: if your virtual experience involves alcohol, it’s always a good idea to offer non-alcoholic virtual tasting kits as well, for any non-drinkers in your audience!
Work with industry experts
While a virtual tasting experience is a great way to attract and engage audience members for your virtual events, you should also make sure the event itself provides attendees with value.
Partnering with outside industry experts or influencers can be a great way to add credibility and authority to your virtual event and tasting experience.
Consider collaborating with experts in your field to provide guidance, insights, or other valuable information to your attendees.
Provide product samples or demos
Just like with traditional tastings, providing attendees to your virtual events with a sample or demo of your product can be an effective way to generate interest and build excitement.
For example, if you're hosting a webinar about a new software product, you might provide attendees with a free trial or demo version of the software so they can experience it for themselves.
Offer expert guidance
Another way to make your virtual tasting experience more engaging is to offer expert guidance or instruction.
This might include a live demonstration of how to use your product, or a presentation from an industry expert on the benefits and features of your product as they relate to the industry as a whole.
Create an immersive environment
Finally, to really make your virtual event stand out, focus on creating an immersive environment that allows attendees to feel like they're part of the action.
In addition to the virtual tasting experience, this might include other interactive elements such as quizzes or polls that allow attendees to engage with the experience and your event in a more meaningful way.
For instance, you might give audience members a quiz at the end of the event that has a mix of questions about the tasting experience and the webinar or product demo that you gave. This has the added benefit of helping to reinforce key points from your presentation.
Promote your event effectively
Finally, to ensure that your virtual tasting experience is well-attended, it's important to promote it effectively.
Use a variety of channels, including social media, email marketing, and targeted advertising, to get the word out and generate interest.
Virtual tastings are a powerful prospecting and lead generation tool that can be adapted to work for sales teams and their outreach strategy in a variety of industries and settings.
By focusing on creating an engaging and interactive experience for attendees, sales teams can generate more interest and excitement for their products, and ultimately drive more sales.
With the right strategy and execution, virtual experiences can be a game-changer for your sales team!